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MAJICA - marketing | sales | admin
Lynn Anderson, Business Development Director
Initial Style Conferences (now De Vere Venues) is a provider of conference and training venues across the country. Helen was responsible for achieving challenging sales targets and effectively using a range of promotions, selling strategies and marketing initiatives to drive profitable revenue for the two largest properties - Latimer Conference Centres, Buckinghamshire and Wokefield Park, Reading.
Leading a “weekend sales initiative” which was aimed at filling downtimes and driving both the strategy and tactical plans to move the organisation into new markets. Helen did this successfully not only through the delivery of a clear plan but also through gaining the support of the team around her and creating ambassadors for the new market initiatives. Delivering on time, on budget and creating robust plans ensured the success of the project.
With several demanding and target focussed key clients in both properties who were retained on a contractual basis. Helen's excellent client management skills grew business with these clients year on year. Her committed, calm, “can do” attitude and measured approach to tasks, ensured clear direction and focus. I would have no hesitation in recommending Helen for any work that involved business development, marketing and the requirement to build strong partnerships within organisations.
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